You have probably noticed companies offering discounts or deals as you scroll through social media. Similarly, when you go out, you will see billboards depicting a brand’s effectiveness. When you turn the TV on, you see advertisements of the same brand discussing the benefits of their products or services.
All these will compel you to trust the brand and invest in the product if it is in demand. This is called marketing. The marketing industry in America has been thriving, with an annual revenue of USD 481 billion. It proves the popularity, need, and usability of this market.
Today, marketing has turned into a stand-alone graduate and undergraduate program for aspirants. You get to learn about digital, social media, public relations, and more.
Do you want to take up this course in college? In that case, read this blog to understand the scope of marketing.
Why Get a Master’s Degree in Marketing?
Recently, marketing graduate programs have become popular in America. This growing industry offers a variety of career development opportunities. A master’s degree will boost your salary, enhance your skillset, forge an advanced career path, and let you stay ahead of the competition.
For example, an online master’s in social media marketing will help you master the art of storytelling and marketing analytics. With this course, you can gain insights into customer finance, expand your professional network, and understand social responsibilities.
According to Emerson College, a master’s degree will allow you to better understand web analytics, consumer behavior, and more. Moreover, it will help you analyze human-centric marketing, deal with predictive analytics, and develop creative writing skills. Amanda Tomaselli, a marketing graduate, believes that Emerson College allowed her to secure a well-paying managerial role at an eCommerce skincare company.
Therefore, with a master’s degree, you can apply in managerial roles. There are almost 347,00 job openings for promotions, advertising, and marketing managers.
What Is the Scope of Marketing?
The complexity of marketing ensures that the tactics remain dynamic and start evolving. It satisfies both the sellers and the buyers by being goal-centric and customer-oriented. As a result, the profit margin increases.
In this career, you get to exchange ideas and information between prospects and your organization. Moreover, it impacts the growth of any business.
With marketing knowledge, company owners can plan activities like distribution, pricing policies, and promotion of products or services. It helps evaluate and control promotional tactics during after-sale activities.
Scope of a Marketing Career in America
You can choose from a bunch of career paths after completing a course in marketing. Examples include research, design, strategy, events, socials, and writing. Overall, the key skills required are data analysis, planning, designing, critical thinking, creative writing, and more.
A marketing career offers immense flexibility and a chance to showcase all your skills. After a graduate degree, you can choose a master’s degree and then move on to an MBA. Doing so will let you land managerial roles like marketing manager, sales manager, brand manager, and more.
The salaries range from USD 60,000 to USD 120,000, depending on your degree. Therefore, the earning potential is high due to the increased demand across various industries.
You can have a rewarding career in this field if you love being creative, strategic, and exploring innovative ideas. The dynamism offered in marketing careers remains unparalleled. Moreover, the scope of marketing careers has become huge.
Only marketers can uplift a company’s sales graph. Marketing includes various technical and creative aspects that help you excel in different specializations. Marketers can help both Business to Business (B2B) and Business to Customer (B2C) brands enhance their awareness and generate sales.
Furthermore, you can reach new audiences with techniques like paid search, podcasts, content marketing, and more. Digital marketing trends are evolving and giving rise to better analytics and the use of Artificial Intelligence (AI).
Getting a degree in marketing will open up avenues for new techniques like influencer marketing and video marketing. You can also dabble in Virtual Reality (VR) and Augmented Reality (AR) marketing.
Other than these new-age marketing careers, you can also be part of public relations, research and analytics, marketing management, digital marketing, etc.
The Bottom Line
Marketing is an evolving field with immense potential and career opportunities. You get to work in almost every industry. Moreover, getting the degree can be a fun process if you love storytelling and understand consumer behavior.
Marketing has been around since 1500 BCE. Back then, civilizations started using logos as a signature mark. After that came the invention of the printing press, magazines, and much more. Today, digital marketing is at the forefront and is a rewarding career opportunity for aspiring Americans.
You can become an analyst, brand manager, content writer, sales manager, and more with a master’s degree in marketing. This diversified career opportunity will allow you to work with promotion, research, etc.
