The feeling of a school on a rainy Tuesday morning is one that can be felt by students and teachers alike.
These are the moments that make up school life. The laughter spilling out of the dining hall, the muddy shoes, the science experiment that didn’t quite go to plan and the group of pupils gathered around their teacher who has just made them laugh. These are the moments that families would like to see in a school prospectus, even though they may never appear there.
A school website can capture these moments.
Too often, school websites are limited to needed information regarding the school. While the information is important for those who are interested in learning more about the school, it does not provide an understanding of what the school is like.
Let the everyday moments shine.
The most engaging school websites are those that tell stories of the experiences of their students. For Websites for schools, contact https://www.fsedesign.co.uk/websites-for-schools/
These are photographs that could have been taken at any time during the school year. They could be from a sports day, a school trip, a classroom project or even an article about a charity event that took place in the school. These are all ordinary events but they are the ones that can reveal the most about the students and the school.
The same can be said for other types of photographs that are taken during these events. For instance, a photograph of a child who has created some form of art can help to convey their creativity in that particular activity. Similarly, a photograph of a group of people who are working together on a particular project can help to convey the collaboration between those people. Finally, a photograph of a group of students laughing together can help to convey the sense of community within that group of students.
Give pupils a voice. In addition to the students that attend the school, the students themselves can also become part of the story.
The inclusion of short interviews, reviews, blog posts and creative writing on a school’s website can provide an alternative perspective to the school’s main content. These types of features allow parents to learn about the school from the people who experience the school each day, as well as for prospective students to gain a better understanding of what the school has to offer.
Show more than the big achievements.
While academic results and awards are important for people, they are only one chapter of an individual’s life.
Beyond academics, schools are also about friendships, curiosity, mistakes, discoveries, performances, lunchtime conversations and the small victories that may never be celebrated in a school awards evening.
A website that captures these details makes the school feel more alive to visitors.
